Located in the heart of Old San Juan, Puerto Rico, Pure Soul is a lifestyle boutique with a sophisticated, yet casual attitude. We strive to create a natural, luxurious feel in each item; our store is curated with a sharp eye for the best in designer chic tropical fashion and unique accessories and gifts.
Owner and designer Sylma Cabrera opened the doors of Pure Soul for the first time in November 2010, on a cobble-stoned corner in historic Old San Juan. Using her years of design experience and the inspiration that comes from San Juan’s culturally rich surroundings, she has made Pure Soul a staple of the neighborhood and a favorite of local fashionistas and world travelers.
Her impeccable tastes can be seen in her own designs as well as in the items she has carefully sought out from local Puerto Rican designers, and in her travels to France, Italy, Hong Kong, Bali, Australia, and around the United States. The pieces that find their way to Pure Soul reflect Sylma’s own passion for adventure, travel, romance, and beauty.
Pure Soul’s goal is to help its customers find items that are in tune with their own style and the natural world around them.